Newellcreations.com undertook the cutting-edge effort of developing a one-of-a-kind website StairRunnerStore.com, the website of the Creative Carpet & Rug, LLC. Visitors can browse through hundreds of rug samples, searchable by color, fiber, style, or a number of other attributes, and add them to a shopping-cart-like list. Then they can submit this list to schedule a FREE in-home appointment to see these samples (along with other similar ones) in their own home! Make sure to click on thumbnails to enlarge images.

The site also features an impressive AJAX-powered image gallery of photos demonstrating the rug products installed in homes of other happy customers. The smoothly animated gallery avoids the limitations of pop-up windows while dramatically highlighting the products.