This redesign for The New England Fertility Institute departs from other, more 'clinical' medical website aesthetics to instead present a more calming, 'spa-like' appearance. This content-rich site features hundreds of original educational articles and several videos to appeal to search engine traffic. It also presents all of the NEFI practice's intake paperwork and forms in convenient printable PDF format so patients can expedite their office visits. The site features a subtle homepage Flash animation, appointment scheduling webform, “Email this to a friend”, Sitemap, and is Search-Engine Optimized. Make sure to click on the screenshot below to enlarge.