When A & B Wood Design learned that their fine mouldings products would be featured on an upcoming episode of Martha Stewart's "Martha" TV show, they called Newellcreations.com to help them update their aging website in advance of the expected publicity. The attractive re-design emphasizes the upscale quality of the brand, and several innovative features were added for the benefit of A & B's audience of architects & designers.

Visitors can locate their nearest distributors by entering their ZIP code or state. The entire A & B catalog is available in a searchable format along with downloadable CAD files for each product. And for those who may have missed the "Martha" airing, a video segment is available onsite. Make sure to click on thumbnails to enlarge images.